"RE-ENFORCE THE BRANDS TRUST WITH THE ONLINE AUDIENCE."

The Objective 
To communicate and engage the younger audience, the Fructis hair care product line by Garnier

Create the optimal destination for the brand Fructis with a clear goal to educate the audience and increase online advocacy. How-to tips from the brand expert Nicolas Viliotis educated our audience on every new product launch. Mary Sinatsaki, the brand's digital voice, induced social sharing and advocacy. Users could try products by winning samples, through monthly competitions.

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