"VACATIONIZER HELPED CONNECT AMBRE SOLAIRE WITH THEIR YOUNGER AUDIENCE IN A UNIQUE WAY."

The Objective 

Increase Garnier Ambre Solaire brand awareness as well as online share of voice.

The Answer

We came up with a facebook promotion, called VACATIONIZER, where the user/fan would simply login. Based on the user’s profile info (age, relationship status, social activity, etc), we would suggest to them the ideal island for summer vacation to go to and the right Ambre Solaire to carry with them. Six winners would win an all-paid-for 5-day trip to six popular island destinations in Greece such as Santorini, Mykonos, Crete, Skiathos, Lefkada, Patmos.

We teamed up with popular TV persona Mary Sinatsaki to create this summer’s most… fabulous app! Mary would appear in an interactive video, asking the user to show her their profile. She’d tell them where their vacation should be (and give them a chance to win it). 

The Results

16,000 profile analyses & 21,000 New fans 

396% increase of engagement & 60,000 shares

Ambre Solaire No1 from No3 in the milk category