"A UNIQUE BRANDED EXPERIENCE USING ON PACK QR CODES AND AUGMENTED REALITY TECHNOLOGY."

The Objective 

Create something unique and engaging for all KitKat fans, promoting at the same time the exclusive video clip from Onirama's new music album

The Answer

With the use of cutting-edge technology augmented reality we created a representation of the new exclusive video clip, where the user could both view and interact in real 3D space with the video. In order for someone to experience the augmented reality video clip, he would have to visit the promotional microsite www.musicbreak.gr and use the special marker which was printed on each KitKat chocolate bar.

Click on the video below to view a demonstration of the AR experience: