presentation
Grylorouter
Challenge
Build up awareness and buzz for the innovative product from Radio Arvyla Teleshopping, "GRYLOROUTER". An imaginary fun product that lifts your wi-fi router to a very high position for easy scanning of "free" wi-fi spots! Of course, WIND's marketing offer here is that there is an easier way to have free internet access with their special summer bundle offer, ADSL and mobile internet with only €15.40/month
Idea
A special microsite was designed with a very "amateur" and "clumsy" look to promote the fake product "GRYLOROUTER". Benefits of the product were presented in a fun and humurous manner to attract attention and create interest. The twist was revealed at the end when someone actually tried to purchase the product and was surprisingly presented with the actual summer offer by WIND.