presentation
Nestle Fitness ZipUp
Challenge
Create a "buzz" and spread out the Nestle Fitness advertising campaign: "Keep in shape. Zip Up!"
Idea
We designed a promotion that was hooked up with a Facebook application, motivating the user to invite his/her friends in order to close the zipper.
Each friend that was invited through the application, moved the zipper a bit higher. As soon as the zipper was closed, the user was then prompted to visit a special promotional microsite to fill in his name and email and participate in a draw for prizes (Nintendo Wii console plus Wii Fit).