presentation
Tellas - No limit
This campaign was designed with time sensitive video banners displaying the unlimited call feature of the Tellas No Limit communication package. The idea was to give the user the idea by viewing different "scenes" within the day that the woman easily talked all day long for free.
The 6 different video scenes were specifically shot for the online campaign:
- 07:00 - 11:00 - Woman having breakfast
- 11:00 - 14:00 - Drinking coffee and reading a magazine
- 14:00 - 16:00 - Have a beauty care
- 16:00 - 19:00 - On a running machine
- 19:00 - 20:00 - Taking a bubble bath
- 20:00 - 02:00 - Getting dressed for a night out
The engagement rate for this campaign was over
4%.
Silver Ermis Award 2010 Media category - Internet