"CREATIVE B2B BUSINESS SOLUTION FOR ATHENIAN BREWERY"
Increase the number of labels Athenian Brewery’s (AB) clients (bars, café, restaurants) offer to end customers.
Create a B2B online platform for Athenian Brewery’s clients, such as bars and restaurants and give them the ability to create their own customized beer & food menus. Through the platform, the business owner could customize the menu with logos and local store information as well as insert all available beers with photos and descriptions. The end result was ready printed menus delivered for free to their doorstep from Athenian Brewery. More that 1000+ stores where involved in the program.
During the three-year period a vast amount of important information was collected for several aspects of the market. This includes (indicative):
- Label distribution (general, per area)
- Label pricing (general, per area, per bottle size, over time)
- Performance over time
- Sales representative performance
- Number of label performance over time
- Specific store performance
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