"A PROXIMITY CAMPAIGN TO PROMOTE FANTA'S CHARACTERS."
To attract and engage the public with the Fanta characters.
In order to maximize the engagement we had to create unique and interesting content which would motivate the user to spread the content to friends.
Ringtone creator where the user could compose a tune and add it as a ringtone! 100 users received a winning image for free tickets to their favorite movie. Special branded java game with the Fanta characters Colorful branded mobile themes Random wallpapers were sent out with the Fanta characters
More than 15.000 downloads occured in a duration of 2 weeks.