"INCREASE BRAND AWARENESS THROUGH ONLINE ADVOCACY. "

 

The Objective

Introduce the new Care and Repair product by Persil and induce advocacy.

The Answer 

We created a destination microsite under the concept "Renew Moments by Persil". The insight was based on the fact that each clothe we have in our closet has an emotional moment attached through our personal life experience. Following this, we asked the users to share a photo of their favorite clothe as well as their special moment on instagram with the #renewmoments hashtag and get a chance to win a prize.

The goal was to show that you could experience another emotional moment by keeping your favorite cloth always in a "new" condition with the help of Persil.

The display banners

   

 

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