The Objective 

The launch of the new Skin Perfection crème from L’Oreal Paris. The challenge was to engage the younger audience which was not the main customer audience of L’Oreal Paris.

The Answer

A special microsite myperfectskin.gr was created where users were asked to send their picture and register in order to receive a free sample and a chance to win the actual new product. The goal was to “share their picture” in order to create the “perfect skin” face, to be unveiled in phase B’ of the activation.

The Results

10,000+ women submitted their photo and 1,000 samples where distributed making Skin Perfection in Greece the strongest L’Oreal Paris launch, reaching the highest market share across all Europe launches by L’Oreal Paris. A CRM campaign to all recipients gathered feedback and product insights which were used as claims in the campaign’s follow up.

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