"STIMULATING EMOTION THROUGH SOCIAL GIFTING."
Create a campaign specifically for Mother’s day in order to promote L’Oreal Paris products.
Create an application were users could select a specific L’Oreal Paris product as a gift for their mother and send them a personal message.
The most important element of this campaign was that we created true emotion to our fans 2,500+ participants in less than 48 hours 4% increase in Facebook fans in the 3 days it lasted 408% increase in user engagement (total interactions)
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