"INDUCE PRODUCT TRIALS THROUGH SCIENTIFIC PROOF."
Create a campaign to motivate women to try the new breakthrough anti-aging cream Revitalift.
Create a microsite providing all the scientific proof of the effectiveness of the cream using techology videos and scentist testimonials. The user could directly ask a dermatologist who would then answer each user individually. The concept of the campaign was to challenge the user be asking if she would ever have an anti-aging laser session to decrease her wrinkles.
The display banner
Following the completion of the promotion we designed a statisfaction survey email campaign to the women that had received the new revitalift creme as well as the product samples.
The survey results were then published on the TV campaign: