"MAYBELLINE'S NEXT MAKEUP ARTIST THROUGH SOCIAL VOTING."

 

The Objective 

The current official makeup artist for Maybelline NY Greece was about to leave. A new one should take his place.

The Answer

We introduced… democracy! We created an online event that helped MNY choose its next makeup artist. Fashion icons, beauty editors, bloggers and the people voted on the final choice. A closed process, became an open sourced experience.

The Results

120 makeup artists
2400 votes
1 winner with a one-year contract representing Maybelline NY as it official makeup artist.


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