"MAYBELLINE'S NEXT MAKEUP ARTIST THROUGH SOCIAL VOTING."
The current official makeup artist for Maybelline NY Greece was about to leave. A new one should take his place.
We introduced… democracy! We created an online event that helped MNY choose its next makeup artist. Fashion icons, beauty editors, bloggers and the people voted on the final choice. A closed process, became an open sourced experience.
120 makeup artists
click below to view the case study
1 winner with a one-year contract representing Maybelline NY as it official makeup artist.