" AN ORIGINAL AND INTERACTIVE CAMPAIGN TO SHOWCASE THE POWER OF 200HP RENAULT CLIO RS."
Create an interactive campaign to maximize brand awareness .
We created a banner series that was latter devised and synchronized to present an integrated outcome. In the first of the two banner spaces, the 728X90 banner on top of the page, the speedy car took over. Below it, in a 300X250 space, the pedals of the accelerator and the brake were the only things featured. The user could use the accelerator to move the car forward and when things got too racy, the brake would stop it.