"AN INTELLIGENT VIRAL CAMPAIGN DESIGNED TO WIND'S SPONSORSHIP FOR A HEALTHIER LIFE."
To promote WIND's social campaign sponsorship for a healthier life
Our approach was based on WIND's idea that young people should stop being addicted to computer games and start playing more sports outside, for a healthier way of life.
The campaign's purpose was to attract as many users as possible by introducing them to a "fake" video game trailer that will be launched in the following days.
The teaser video trailer was run as an online display campaign for one week, resulting in a mass registration process of users, signing up to be among the first to experience the new game.
Once the launch date arrived, every user visited the site and prepared themselves to experience a new game. To their surprise, instead of entering a new video game, they were presented with a video that brought to their attention the essence of the social campaign. STOP being addicted to video games and start doing other things, like sports, that will make your life more colorful! The user was then presented with various campaign elements and different quizes in order to win prizes.
This unique campaign was strongly presented to the real target audience of the message making the most out of the online users.
click below to view the campaign teaser video