"A SPECIAL CAMPAIGN WAS DESIGNED IN ORDER TO PROMOTE WIND PLUS VALENTINES COMPETITION."

 

The Objective

The main idea was to hook up people with the "love doctor" and help them out to choose the most valuable gift for their loved ones! The most valuable gift of course was the prize the user could win by entering the WIND Plus competition: A trip to London to meet Katy Pary and see her concert live!

The Answer

The main idea was to hook up people with the "love doctor" and help them out to choose the most valuable gift for their loved ones! The most valuable gift of course was the prize the user could win by entering the WIND Plus competition: A trip to London to meet Katy Pary and see her concert live!
By entering the special microsite www.lovebooster.gr, the love doctor asked the users several questions and answered them each time in a humorous way. The interactive video made the promotion an awsome engaging experience, attracting the users to respond and spread the idea!
The promotion was also supported with an online display campaign featuring interactive video banners.
Social media were also used in order to enhance the user experience and make them be a part of this promotion. "Lovebooster" Facebook and Twitter profiles were created in order to have additional realtime response to user love enquires!


click below to view the campaign teaser video