"A DIGITAL CAMPAIGN, WHICH GREW FEATHERS ONLINE AND... TOOK UP THE SKY."
Design a campaign that presents the new contract service from Q Telecom.
Various interactive banners and interstitials were created to introduce the new product. Under the message "Grab it", (in Greek the word 'tsimpa to' literrally means pinch it), the simplicity and single-mindedness of Q's offline campaign transposed in the web, grew feathers online and... took up to the sky.
The result of the campaign was highly effective as the CTR was more than 2%.