"ONE OF THE FIRST CAMPAIGNS USING AR TECHNOLOGY"

The Objective

The objective was to design a campaign in order to promote the new mobile contracts from Q telecom.

The Answer

We created an interactive banner campaign, based on the breakthrough technology of Augmented Reality. The user could view the Qpus (ATL campaign element) in a real 3D space in front of his computer!

The user, after experiencing the virtual 3D QPus could "snap" a picture of himself and the 3D Qpus and share it with his friends through email and Facebook.