"AN INNOVATIVE, TIME SENSITIVE CAMPAIGN FOR TELLAS - NO LIMIT."
This campaign was designed with time sensitive video banners displaying the unlimited call feature of the Tellas No Limit communication package. The idea was to give the user the idea by viewing different "scenes" within the day that the woman easily talked all day long for free.
The 6 different video scenes were specifically shot for the online campaign:
07:00 - 11:00 - Woman having breakfast
11:00 - 14:00 - Drinking coffee and reading a magazine
14:00 - 16:00 - Have a beauty care
16:00 - 19:00 - On a running machine
19:00 - 20:00 - Taking a bubble bath
20:00 - 02:00 - Getting dressed for a night out
The engagement rate for this campaign was over 4%.