"BEST WISHES WITH AN INTERACTIVE HAND CRAFTED NEW YEAR'S CAKE."
For the upcoming New Year, we wanted to create something engaging for our clients keeping our agency top of mind.
There is an annual Greek custom on New Year, where a pie is sliced in pieces and everyone gets a piece for good luck. In one of the sliced pieces there is a hidden coin which usually is combined with a prize for the lucky one.
This year, we picked Valentines day to create our online New Years Pie! We named it "The Pie of Love!"
We hand crafted every art piece and created a stop motion video that was eventually emailed to all our clients inviting them to visit our special microsite and receive their sliced piece and see if they were lucky enough to find the hidden coin!
Each user was motivated to click on their piece and bit by bit see if the coin was revealed.
In the end, each and every peice revealed a lucky coin stating that everyone wins with re|direct and promise to deliver together each and every business goal.