Netflix – Maestro
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We are Here
Activation Campaign for Netflix
A short campaign montage introducing the We are Here activation campaign for Netflix.
You’ve found yourself browsing an endless library of thumbnails for over 10 minutes. You read the odd description, watch the odd preview but it’s maybe not the right genre, or you don’t have 3 hours to sit through a film.
- Tenure
- The UI of the Inspire feature leans on the existing elements of the Netflix user interface. We used a segmented control as a way of progressively disclosing further options to refine the search. These controls are an easy way to choose between a movie, a series or a documentary before refining. The idea for this concept came from two particular frustrations whilst using Netflix. Struggling to find media of a certain run time. As a result losing time endlessly browsing.
- Results
- The result of these issues generally led to not watching anything at all so with this concept we wanted to change that. The current Netflix search function is a simple text entry system, with this you already need to know what you’re looking for or who you want to watch.
- Impressions
- The Inspire feature at the most basic level is simply an advanced search, with fields that target the above pain points and get users to media they want to watch quicker. It is a small feature that offers a very positive impact.
Finding the perfect balance.
Media Gallery
