Client

Alipay

Partnership Year

2018

Alipay, part of the Alibaba Group, is a leading global digital payment platform offering secure, seamless financial services.

As official Alipay marketing partners, we executed targeted campaigns to enhance brand visibility and connect businesses with Chinese visitors, driving increased commercial activity.

Proposal

The objective was to position Alipay as the preferred payment and marketing platform for businesses targeting Chinese visitors. By leveraging our status as official Alipay marketing partners, we aimed to educate retailers about Alipay’s potential to boost commercial activity and attract this valuable customer segment. Our goal was to create a unique shopping experience tailored to Chinese visitors, increasing brand visibility and fostering stronger engagement between businesses and this market through strategic, data-driven marketing initiatives.

Concept

As official Alipay marketing partners, we crafted and executed targeted campaigns to introduce Alipay’s services to businesses. Our approach focused on highlighting Alipay's marketing potential, connecting retailers with Chinese visitors, and driving increased transactions. We successfully negotiated agreements with key retailers to create exclusive offers tailored specifically for Chinese visitors using Alipay. These exclusive promotions not only enhanced brand visibility but also provided a unique, value-added shopping experience for this audience.

Alipay’s Business Development Director for Europe, Yana Geng says about the collaboration:

"We are very pleased with this partnership and confident that by combining REDIRECT’s local market expertise and Alipay’s in-app marketing services, we will help retailers in Greece increase foot-traffic and enhance the shopping experience for Chinese tourists.”

"Empowering businesses to connect with Chinese visitors through exclusive, data-driven Alipay campaigns."