Partnership Year

2020

Services

  • Real Time Marketing

Awards

Netflix Greece is a leading global streaming service provider, offering a diverse range of original series, films, and documentaries tailored to Greek audiences.

Shared a heartfelt tweet during the COVID-19 lockdown, fostering community connection. The campaign achieved significant earned media impact on high-visibility news and lifestyle websites, earning a Social Media Award.

Proposal

Our strategy was to deliver a comforting message that resonated with audiences during a period of uncertainty. By leveraging empathy, we aimed to connect with viewers' shared experiences and reinforce Netflix's presence as a source of solace, fostering a sense of unity and support during challenging times.

Concept

The campaign featured a tweet stating, "We'll get through this together," offering a message of hope and solidarity. This simple yet powerful approach reflected the universal feelings of the lockdown period, generating widespread media attention and engagement, and reinforcing Netflix's role as a comforting companion for audiences staying indoors.

"Bringing comfort and connection during challenging times."