Boutari
Application Development
- Consumer Products
Netflix – Maestro
Promoted the new TV series "Maestro in Blue" through a creative social media post, driving anticipation and engagement for the show’s release.
Proposal
Our strategy aimed to connect with Netflix's Greek audience by building anticipation for "Maestro in Blue." Using social media as the primary platform, we focused on crafting a post that resonated with local culture, generating excitement and enhancing the show's visibility prior to its launch.
Concept
We created a social media post styled as a newspaper ad with the text: "Special piano lessons are given by the great Greek MAESTRO, Christoforos Papakaliatis. Registration has started. From December 19 on Netflix." This clever approach tapped into the series' storyline and cultural elements, sparking curiosity and engagement among viewers.
"A creative that unites Maestro’s story with the Greek audience."
Media Gallery
