"INCREASE BRAND AWARENESS THROUGH SOCIAL SHARING."
The Objective
Engage the Nescafe Facebook audience and increase page fans.
The Answer
A Facebook application designed exclusively for the NESCAFÉ® Frappé fan page 'Frappolis'. The user through a fun interface could select the way he prefers his instant Frappé coffee (plain, with sugar, sugar & milk, just milk) and place it as a PIN on his profile photo!
Click on the video below to view a demonstration of the campaign: