Client

Nestle

Partnership Year

2012

Nestlé Hellas is the Greek subsidiary of the global food and beverage leader, offering a diverse range of high-quality products that cater to various consumer needs.

Developed a unique augmented reality campaign for KitKat, promoting Onirama’s exclusive music video while delivering an engaging, interactive experience for fans.

Proposal

The objective was to create a unique and engaging experience for KitKat fans that would promote Onirama’s exclusive music video. We aimed to deliver an innovative campaign that enhanced brand interaction, captivated audiences, and aligned with KitKat’s playful identity, while highlighting the collaboration with Onirama’s new album.

Concept

We designed a one-of-a-kind augmented reality campaign for KitKat, blending creativity and technology to engage fans and promote Onirama’s exclusive music video. The campaign utilized a promotional microsite and special KitKat wrappers featuring AR markers. Customers could scan the wrappers to unlock and interact with the video in 3D space, delivering a truly immersive experience.

This unique approach brought KitKat’s "Have a Break" ethos to life by merging entertainment with innovative tech, creating a memorable experience for fans. The campaign successfully captured attention, enhanced brand engagement, and boosted excitement around KitKat’s collaboration with Onirama.

"Fusing creativity and technology to give KitKat fans an unforgettable break."