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Heineken – Fridge
Created a digital Fridge installation and app for Heineken, visualizing a beer shelf where users scanned QR codes to redeem discount coupons, driving footfall and sales.
Proposal
The objective was to create an interactive experience for Heineken that connected customers directly with the brand. By designing a mobile app and in-store installation, we aimed to enhance customer engagement, boost in-store foot traffic, and create an innovative way to interact with the product through redeemable offers.
Concept
We developed an interactive in-store installation for Heineken, where customers could scan QR codes using a custom-built mobile app to redeem exclusive offers, such as "1+1" beer promotions. The installation visualized a shelf of Heineken products, offering a unique, tech-driven experience that increased footfall by 35% and boosted beer consumption by 20%, reinforcing customer loyalty and engagement.
"Creating interactive experiences that connect customers with the brand, driving engagement and loyalty."
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