Client

L’Oreal Hellas

Partnership Year

2014

L'Oréal Hellas is a leading beauty and cosmetics company, managing top brands like L'Oréal Paris, Garnier, and Maybelline.

Developed comprehensive social media and digital campaigns for L'Oréal Hellas, promoting L'Oréal Paris, Garnier, and Maybelline to strengthen brand visibility, enhance engagement, and drive customer loyalty in the Greek market.

Proposal

The objective was to create tailored digital strategies for L'Oréal Hellas' three major brands: L'Oréal Paris, Garnier, and Maybelline. Each strategy was designed to reflect the unique brand identity—L'Oréal Paris focusing on premium beauty and elegance, Garnier emphasizing natural, eco-friendly products, and Maybelline appealing to a younger, trend-driven audience. Our goal was to increase brand visibility, engage with diverse customer segments, and foster loyalty across the Greek market, while also incorporating Maybelline’s cause-driven campaigns focused on diversity and social impact.

Concept

For L'Oréal Hellas, we designed and executed social media and digital strategies for three of their key brands: L'Oréal Paris, Garnier, and Maybelline. Each brand's identity was reflected in a unique approach—L'Oréal Paris highlighted premium beauty with a focus on elegance and innovation, Garnier promoted its natural and eco-friendly products, and Maybelline engaged a younger audience with bold, creative content. Our campaigns combined engaging visuals, interactive posts, and influencer partnerships to drive brand engagement and customer interaction. Additionally, Maybelline's social efforts included cause-driven campaigns, showcasing the brand’s commitment to social impact, diversity, and inclusion. The overall strategy strengthened L'Oréal Hellas' digital presence across Greece.

"Empowering beauty brands through tailored digital strategies that drive engagement, visibility, and social impact."