Partnership Year

2022

Services

  • Social Media

Awards

Netflix Greece is a leading global streaming service, offering diverse original series, films, and documentaries tailored to Greek audiences.

Created a culturally resonant series of social media posts, visualizing "Emily in Greece" in iconic locations. The campaign gained significant visibility on high-profile news and lifestyle websites, earning a Social Media Award.

Proposal

Our strategy was to connect Netflix’s global content with the Greek audience by leveraging cultural relevance. We aimed to build excitement around "Emily in Paris" through localized social media content, resonating with Greece's unique identity and fostering a deeper connection between the brand and the audience.

Concept

The campaign featured a series of social media posts visualizing Emily from "Emily in Paris" in various Greek locations, such as Filiatra’s Eiffel Tower. This culturally tailored approach sparked local pride and excitement, gaining extensive earned media coverage on high-visibility news and lifestyle websites and amplifying the show's impact.

"Merging Emily’s world with Greece—culture, connection, and adventure."