Client

WIND

Partnership Year

2010

Services

  • Communication & media planning

WIND Hellas, now part of NOVA, is a major Greek telecommunications provider, offering fixed, mobile, and prepaid services.

Developed and executed digital campaigns for WIND Hellas, covering strategy, creative development, media buying to boost brand visibility and drive customer acquisition for fixed, mobile, and prepaid services.

Proposal

The objective was to create a comprehensive digital marketing strategy for WIND Hellas, targeting their fixed, mobile, and prepaid services, including the Q Telecom sub-brand. Our goal was to enhance brand visibility, increase customer acquisition, and deliver consistent engagement across digital channels. By managing strategy, creative development, and media buying and placements, we aimed to create tailored campaigns that communicated WIND Hellas’s unique offerings, positioning the brand effectively in the competitive Greek telecom market.

Concept

We developed a comprehensive digital strategy for WIND Hellas, a leading telecommunications provider offering fixed and mobile services, including its sub-brand Q Telecom for prepaid plans. Our approach involved creating targeted digital campaigns, engaging creatives, and managing media buying and placements to maximize reach and impact. We promoted WIND Hellas’s diverse range of services—from mobile and internet bundles to fixed-line offerings—through strategic content and user-friendly microsites. By leveraging data-driven insights, we ensured tailored messaging for different customer segments. The result was increased brand visibility, effective customer acquisition, and stronger engagement in Greece’s competitive telecom market.

"Empowering Greece’s telco landscape with digital campaigns that inspire and engage."